Campaign name
(utm_campaign)
Set the name and write it the same way every time. This will allow you to track link statistics.
Example:
black_friday, halloween_sales
Source
(utm_source)
This defines the place where you want to leave your link. This UTM parameter will help you determine which pages are best for your link conversion.
Example:
Google
Medium
(utm_medium)
This points to an action taken by a user, the same thing that brought them to your website. It can be a click on a banner or an interaction with a Facebook post.
Example:
Email, banner
Term
(utm_term)
This UTM parameter can be used to mark keywords used in an ad, such as product names or categories.
Example:
Shoes, athletic, tennis
Content
(utm_content)
Often used in A/B testing, this parameter allows you to mark two or more different variants of an ad displayed in the same medium.
Example:
skycrapper,banner_wide
España +34 910 05 38 25
USA: +1 (302) 565-0479
México: +52 55 8526 5766
Argentina: +54 11 5235 4365
Chile: +56 2 2583 5914
Venezuela: +58 212 720 4980 
Colombia: +57 601 918 1339
